Minerva Insights Group acquires Media Buying Systems (MBS)

Transaction
Minerva Insights Group has acquired Media Buying Systems (MBS). Rembrandt Mergers & Acquisitions acted as lead advisor to the shareholders of MBS and guided them throughout the entire acquisition process.

Media Buying Systems (MBS)
Media Buying Systems (MBS) is a software company based in Amsterdam that develops advanced tools for media planning and analysis. Through its MediaView system, MBS helps advertisers plan, monitor, and optimise their radio and TV campaigns. The company focuses on user-friendly solutions and real-time insights for media planners.

For more information, see: Media Buying Systems.

Minerva Insights
Minerva Insights is a European specialist in market research, data analysis, and innovation consultancy. Founded in 2023 through the merger of several companies, the group consists of around 400 professionals with offices in cities including Lisbon, Madrid, Barcelona, and Mumbai. Minerva offers advanced solutions for audience analysis, digital advertising, benchmarking, and data intelligence, with the aim of helping organisations make strategic, data-driven decisions.

For more information, see: Minerva Insights.